Paris, France — In a move that has sent ripples through the fashion industry, Givenchy, the LVMH-owned luxury fashion house, has announced Sarah Burton as its new creative director, effective immediately. Burton, renowned for her two-decade-long tenure at Alexander McQueen, will now take the creative helm at Givenchy, overseeing both women's and men's collections.
A New Era for Givenchy
Burton’s appointment follows a year of speculation since her departure from Alexander McQueen, where she served as creative director for 13 years after the tragic passing of the brand's founder, Lee Alexander McQueen. Her arrival at Givenchy marks a poetic full circle, as she steps into a role once held by her mentor and friend. "It is a great honor to be joining the beautiful house of Givenchy; it is a jewel", Burton expressed. "I am excited to bring my vision, sensibility, and beliefs to this iconic house".
Givenchy announces the appointment of Sarah Burton as Creative Director, with immediate effect.
— Givenchy (@givenchy) September 9, 2024
Sarah will be responsible for the creative direction of all of the Maison’s Women's and Men's collections.
Her first collection will be presented in March 2025.#SARAHBURTON… pic.twitter.com/fqVWAn0AkX
Burton’s Impact on Fashion
Sarah Burton's journey with Alexander McQueen began as an intern in 1996, where she quickly became a trusted right hand to McQueen. After his passing in 2010, Burton continued his legacy while evolving the brand with her unique vision. Burton made global headlines in 2011 for designing the wedding gown of Catherine, Princess of Wales. Her final show for Alexander McQueen, presented in September 2023, was a heartfelt tribute to McQueen, inspired by female anatomy and celebrated for its symbolism.
Her new role at Givenchy is seen as a strategic pivot back to high couture. Burton is one of just five women holding the title of creative director at an LVMH house, alongside notable names such as Maria Grazia Chiuri for Dior and Camille Miceli for Pucci. She is also the second woman to lead Givenchy, after Clare Waight Keller, who designed Meghan Markle’s royal wedding gown during her tenure from 2017 to 2020.
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A New Vision for Givenchy
Burton's appointment comes at a critical juncture for Givenchy. Her predecessor, Matthew M. Williams, known for his streetwear-infused approach, departed in January 2024 after three years. Givenchy's CEO, Alessandro Valenti, who took the reins in July 2023, praised Burton's arrival as a momentous occasion.
"Her remarkable career and creative vision have already won her a vast fan base, and we are certain that under her direction, Givenchy will continue to innovate and captivate a global audience", Valenti said.
With Burton at the helm, Givenchy is expected to embark on a new creative journey, one that balances the maison's storied heritage with a fresh perspective. Fashion insiders anticipate that Burton will bring her expertise in structured, deconstructed styles and her ability to merge classic couture with modern sensibilities.
Looking Ahead: Burton’s Debut at Givenchy
Burton's first collection for Givenchy is set to debut at Paris Fashion Week in March 2025, marking the beginning of a new chapter for the brand. As the fashion world eagerly anticipates her vision for the brand, Givenchy is positioned to reclaim its status as a leader in luxury fashion.
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This appointment is not just a shift in creative direction but a statement about the future of Givenchy—a house poised to redefine its legacy while honoring its roots. Under Sarah Burton's guidance, Givenchy will likely continue to innovate and maintain its place on the global fashion stage.
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